Tag Archives: Winning in Russia

Why do Russians buy luxury?

Russia is among the biggest markets in terms of luxury consumption. Explaining this phenomenon with the number of billionaires would be an oversimplification. Although it appeared with capitalism, one needs to study the history of Russia to understand the reasons. … Continue reading

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How to win with the Russian consumers?

Despite its 1.86 Trillion dollar GDP and 9th ranking in world economy, Russian market continues to be a challenge for many brands. Russia caught the hyper growth after 2000 thanks to political stability and increasing oil prices. As a result, … Continue reading

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