- The slow death of the FMCG marketer
- Why do expats fail in Russia?
- The Hybrids are disrupting the workplace
- How to build your charisma at work?
- How to live an extraordinary life with an ordinary routine
- Are you a 40 year old mediocre?
- How to get promoted? (fast)
- How to teach yourself to be smart?
- How to unlock the potential of your people?
- How to turn around any business?
Tag Archives: star brand manager
Let me describe you a friend of mine. He is 40 years old. He works as a senior finance manager in a respectable company, earning a normal salary. He’s not very passionate about his job as his learning curve slowed down … Continue reading
We all think we are smart. We think intelligence is inborn and the world is divided among smart people (like us), not so smart people (others) and geniuses (above us). We find false sense of comfort in the fact that … Continue reading
Real time marketing is a new concept driven mainly by the expansion of social media and the opportunity to interact with consumers individually real time. While the concept is self explanatory, it is not clear how to do it. Here … Continue reading
Brand Managers (BM) continue to be the key engines of the marketing world. However, are these single-brand focused, TV and print advertising driven, one sided communication masters, ready to face the digital earthquake happening today? Neil McElroy (26), the bright … Continue reading