Tag Archives: star brand manager

Are you a 40 year old mediocre?

Let me describe you a friend of mine. He is 40 years old. He works as a senior finance manager in a respectable company, earning a normal salary. He’s not very passionate about his job as his learning curve slowed down … Continue reading

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How to teach yourself to be smart?

We all think we are smart. We think intelligence is inborn and the world is divided among smart people (like us), not so smart people (others) and geniuses (above us). We find false sense of comfort in the fact that … Continue reading

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What is Real Time marketing?

Real time marketing is a new concept driven mainly by the expansion of social media and the opportunity to interact with consumers individually real time. While the concept is self explanatory, it is not clear how to do it. Here … Continue reading

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Digital tips for Brand Managers

Brand Managers (BM) continue to be the key engines of the marketing world. However, are these single-brand focused, TV and print advertising driven, one sided communication masters, ready to face the digital earthquake happening today? Neil McElroy (26), the bright … Continue reading

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