Tag Archives: digital marketing

What is Real Time marketing?

Posted on May 11, 2013 by Star Brand Manager

Real time marketing is a new concept driven mainly by the expansion of social media and the opportunity to interact with consumers individually real time. While the concept is self explanatory, it is not clear how to do it. Here … Continue reading →

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Digital tips for Brand Managers

Posted on September 9, 2012 by Star Brand Manager

Brand Managers (BM) continue to be the key engines of the marketing world. However, are these single-brand focused, TV and print advertising driven, one sided communication masters, ready to face the digital earthquake happening today? Neil McElroy (26), the bright … Continue reading →

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