Tag Archives: business

How to lead experts when you are not one?

So you’ve got the dream Brand Manager role or just been assigned to lead the coolest multi-functional marketing project. It is high profile and rich in resource, be it funding or manpower. But there is one problem. You have to¬†work … Continue reading

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Digital tips for Brand Managers

Brand Managers (BM) continue to be the key engines of the marketing world. However, are these single-brand focused, TV and print advertising driven, one sided communication masters, ready to face the digital earthquake happening today? Neil McElroy (26), the bright … Continue reading

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