Tag Archives: business

How to lead experts when you are not one?

Posted on May 12, 2013 by Star Brand Manager

So you’ve got the dream Brand Manager role or just been assigned to lead the coolest multi-functional marketing project. It is high profile and rich in resource, be it funding or manpower. But there is one problem. You have to work … Continue reading →

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Digital tips for Brand Managers

Posted on September 9, 2012 by Star Brand Manager

Brand Managers (BM) continue to be the key engines of the marketing world. However, are these single-brand focused, TV and print advertising driven, one sided communication masters, ready to face the digital earthquake happening today? Neil McElroy (26), the bright … Continue reading →

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