Tag Archives: brand manager

How to teach yourself to be smart?

Posted on April 3, 2016 by Star Brand Manager

We all think we are smart. We think intelligence is inborn and the world is divided among smart people (like us), not so smart people (others) and geniuses (above us). We find false sense of comfort in the fact that … Continue reading →

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How to unlock the potential of your people?

Posted on November 15, 2015 by Star Brand Manager

If you’re reading this post, chances are, you have a team (big or small) reporting to you and you are wondering how to make them perform better. The subject is quite generic so let me be upfront on explaining why … Continue reading →

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How to turn around any business?

Posted on May 25, 2015 by Star Brand Manager

So you just got your promotion to the manager or director level, or moved to another company with bigger scope and higher salary. You are supposed to turnaround the notoriously declining business and all the eyes are on you. Yet, … Continue reading →

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What is Real Time marketing?

Posted on May 11, 2013 by Star Brand Manager

Real time marketing is a new concept driven mainly by the expansion of social media and the opportunity to interact with consumers individually real time. While the concept is self explanatory, it is not clear how to do it. Here … Continue reading →

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Digital tips for Brand Managers

Posted on September 9, 2012 by Star Brand Manager

Brand Managers (BM) continue to be the key engines of the marketing world. However, are these single-brand focused, TV and print advertising driven, one sided communication masters, ready to face the digital earthquake happening today? Neil McElroy (26), the bright … Continue reading →

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