You must have noticed them if you take the subway: Aged between 20-30, white earphones on, boys with ruffled hair stylishly laid over forehead with occasional stubble, or well-groomed girls with multi-color nail polish on each finger wearing work-like outfit but standing out with an accessory, backpack or a hairpin. From outside you wouldn’t even understand that they are going to work, however these young people make up the new generation that is changing the Russian business world as we know it.
Who are they? The new generation of Russians. Those who were born after the 1980’s, are now filling up the desks, not shy to put a personal mark to workplace with their individuality. Even though they are more friendly than their committed and serious parents, unfortunately hard work is not always a virtue for them. Continue reading