Category Archives: Uncategorized

Why do expats fail in Russia?

Posted on August 3, 2018 by Star Brand Manager

It’s a typical story that we see in Russia. The Russian subsidiary of a multi-national company is struggling and they decide to change the top management. They bring in expats who experienced some level of success internationally. These expats come … Continue reading →

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The Hybrids are disrupting the workplace

Posted on June 10, 2018 by Star Brand Manager

You started to see them everywhere. A new type of people are disrupting traditional businesses or career paths despite their unusual background or insufficient experience in that area. I call them ‘’Hybrids’’. These people either come from unexpected career paths … Continue reading →

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How to build your charisma at work?

Posted on April 15, 2018 by Star Brand Manager

It’s a brilliant characteristic that everyone wants to have. We call this charisma. Charismatic people have an unexplained aura around them. When they talk we listen very well. They reach our heart and change our mind. In most cases, we … Continue reading →

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How to get promoted? (fast)

Posted on June 13, 2016 by Star Brand Manager

Have you ever worked very hard for a promotion and got passed over? Was it delayed by indefinite duration of time like months or years? Or worse, you were told in a vague way that the company doesn’t intend to … Continue reading →

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How to teach yourself to be smart?

Posted on April 3, 2016 by Star Brand Manager

We all think we are smart. We think intelligence is inborn and the world is divided among smart people (like us), not so smart people (others) and geniuses (above us). We find false sense of comfort in the fact that … Continue reading →

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How to unlock the potential of your people?

Posted on November 15, 2015 by Star Brand Manager

If you’re reading this post, chances are, you have a team (big or small) reporting to you and you are wondering how to make them perform better. The subject is quite generic so let me be upfront on explaining why … Continue reading →

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How to win with the Russian consumers?

Posted on October 4, 2014 by Star Brand Manager

Despite its 1.86 Trillion dollar GDP and 9th ranking in world economy, Russian market continues to be a challenge for many brands. Russia caught the hyper growth after 2000 thanks to political stability and increasing oil prices. As a result, … Continue reading →

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