Author Archives: Star Brand Manager

A new generation of Russians changing the workplace

You must have noticed them if you take the subway: Aged between 20-30, white earphones on, boys with ruffled hair stylishly laid over forehead with occasional stubble, or well-groomed girls with multi-color nail polish on each finger wearing work-like outfit … Continue reading

Posted in Career, Leadership, Productivity, Russia | Tagged , , , | 1 Comment

How to lead Russian organizations to peak performance

The Russian business is made up of complete mosaic with its short history of only 20 years. A new generation of promising young Russians are joining an older workforce whose adult working life was marked by the fall of communism. … Continue reading

Posted in Career, Leadership, Productivity, Russia | 2 Comments

Why do Russians buy luxury?

Russia is among the biggest markets in terms of luxury consumption. Explaining this phenomenon with the number of billionaires would be an oversimplification. Although it appeared with capitalism, one needs to study the history of Russia to understand the reasons. … Continue reading

Posted in Marketing, Russia | Tagged , , , | Leave a comment

How to win with the Russian consumers?

Despite its 1.86 Trillion dollar GDP and 9th ranking in world economy, Russian market continues to be a challenge for many brands. Russia caught the hyper growth after 2000 thanks to political stability and increasing oil prices. As a result, … Continue reading

Posted in Marketing, Russia, Uncategorized | Tagged , , , | Leave a comment

How to lead experts when you are not one?

So you’ve got the dream Brand Manager role or just been assigned to lead the coolest multi-functional marketing project. It is high profile and rich in resource, be it funding or manpower. But there is one problem. You have to¬†work … Continue reading

Posted in Career, Leadership, Marketing | Tagged , , , , , , , , | Leave a comment

What is Real Time marketing?

Real time marketing is a new concept driven mainly by the expansion of social media and the opportunity to interact with consumers individually real time. While the concept is self explanatory, it is not clear how to do it. Here … Continue reading

Posted in Marketing | Tagged , , , , , , | Leave a comment

Digital tips for Brand Managers

Brand Managers (BM) continue to be the key engines of the marketing world. However, are these single-brand focused, TV and print advertising driven, one sided communication masters, ready to face the digital earthquake happening today? Neil McElroy (26), the bright … Continue reading

Posted in Marketing | Tagged , , , , , , , , , | Leave a comment