- The slow death of the FMCG marketer
- Why do expats fail in Russia?
- The Hybrids are disrupting the workplace
- How to build your charisma at work?
- How to live an extraordinary life with an ordinary routine
- Are you a 40 year old mediocre?
- How to get promoted? (fast)
- How to teach yourself to be smart?
- How to unlock the potential of your people?
- How to turn around any business?
Author Archives: Star Brand Manager
You must have noticed them if you take the subway: Aged between 20-30, white earphones on, boys with ruffled hair stylishly laid over forehead with occasional stubble, or well-groomed girls with multi-color nail polish on each finger wearing work-like outfit … Continue reading
The Russian business is made up of complete mosaic with its short history of only 20 years. A new generation of promising young Russians are joining an older workforce whose adult working life was marked by the fall of communism. … Continue reading
Russia is among the biggest markets in terms of luxury consumption. Explaining this phenomenon with the number of billionaires would be an oversimplification. Although it appeared with capitalism, one needs to study the history of Russia to understand the reasons. … Continue reading
Despite its 1.86 Trillion dollar GDP and 9th ranking in world economy, Russian market continues to be a challenge for many brands. Russia caught the hyper growth after 2000 thanks to political stability and increasing oil prices. As a result, … Continue reading
So you’ve got the dream Brand Manager role or just been assigned to lead the coolest multi-functional marketing project. It is high profile and rich in resource, be it funding or manpower. But there is one problem. You have to work … Continue reading
Real time marketing is a new concept driven mainly by the expansion of social media and the opportunity to interact with consumers individually real time. While the concept is self explanatory, it is not clear how to do it. Here … Continue reading
Brand Managers (BM) continue to be the key engines of the marketing world. However, are these single-brand focused, TV and print advertising driven, one sided communication masters, ready to face the digital earthquake happening today? Neil McElroy (26), the bright … Continue reading