- The slow death of the FMCG marketer
- Why do expats fail in Russia?
- The Hybrids are disrupting the workplace
- How to build your charisma at work?
- How to live an extraordinary life with an ordinary routine
- Are you a 40 year old mediocre?
- How to get promoted? (fast)
- How to teach yourself to be smart?
- How to unlock the potential of your people?
- How to turn around any business?
Author Archives: Star Brand Manager
Originally published on Harvard Business Review Turkey Blog. It was one of the coolest jobs out of university in the 90’s. Thousands of people applied for a handful of marketing positions in the top FMCG companies. ”Do you want to … Continue reading
It’s a typical story that we see in Russia. The Russian subsidiary of a multi-national company is struggling and they decide to change the top management. They bring in expats who experienced some level of success internationally. These expats come … Continue reading
You started to see them everywhere. A new type of people are disrupting traditional businesses or career paths despite their unusual background or insufficient experience in that area. I call them ‘’Hybrids’’. These people either come from unexpected career paths … Continue reading
It’s a brilliant characteristic that everyone wants to have. We call this charisma. Charismatic people have an unexplained aura around them. When they talk we listen very well. They reach our heart and change our mind. In most cases, we … Continue reading
It all started when my daughter was born and my life changed forever. I had almost no free time anymore. At the same time, I was fighting my way to the next level at work. My responsibilities kept growing while … Continue reading
Let me describe you a friend of mine. He is 40 years old. He works as a senior finance manager in a respectable company, earning a normal salary. He’s not very passionate about his job as his learning curve slowed down … Continue reading
Have you ever worked very hard for a promotion and got passed over? Was it delayed by indefinite duration of time like months or years? Or worse, you were told in a vague way that the company doesn’t intend to … Continue reading
We all think we are smart. We think intelligence is inborn and the world is divided among smart people (like us), not so smart people (others) and geniuses (above us). We find false sense of comfort in the fact that … Continue reading
If you’re reading this post, chances are, you have a team (big or small) reporting to you and you are wondering how to make them perform better. The subject is quite generic so let me be upfront on explaining why … Continue reading